FASHION 2019

FASHION 2019

The year 2018 has had an exciting run in fashion. Designers, at least internationally, decided to walk the talk. Diversity, questioning standards of beauty and even the #MeToo movement were mirrored on runways that were as much about showcasing opinion as about fashion.

Year 2019 will also be when marginal conversations in Indian fashion start taking centre stage, says Jaspreet Chandok, vice-president and head of fashion, IMG Reliance. There’s investor interest in scaling up designer brands and more investment is expected. Retail, too, continues to change its tack to become the place where the consumer experiences a brand in a more holistic way. Ecommerce & Instagram will help scale up young designer businesses faster.

Designer Gaurav Gupta puts his money on more originality and innovation. Men are likely to search for watches, light-wash denim and corduroy, while women will continue to search for statement trainers, bamboo-structured handbags, as well as sustainable fashion, according to Pinterest. Here is a look at the trends you can invest in for a chic new year:

Khadi is Couture
The biggest designers have rediscovered the beauty of our heritage fabrics, says fashion entrepreneur Prasad Bidapa, and everyone — from@https://wwwfashiondesighn.blogspot.com/  to Abraham & Thakore — is celebrating the fabric of freedom in not-so-humble avatars. From rough spun to the finest mulmul, expect to see the finest of khadis everywhere.

Indigo is the New Black
If India had a national colour, it would be indigo. Traditional block-printers in Jaipur use more of indigo than any other colour. This year, they introduced a green indigo, made possible with the addition of turmeric in their mix.

Indian AccentAssomull says India-based label D’Ascoli, is selling well on international luxury fashion websites, because of its new-age use of traditional crafts. There’s a stronger integration of Indian craft into mainstream retail brands such as Raymond and Wills Lifestyle. With brands like Fendi coming to India to source crafts, wearing Indian accents should be your go-to fashion mantra in 2019.

Black, White & Grey
Sophisticated combinations of these neutrals popped up in many designer collections this year — from Abraham & Thakore to Rajesh Pratap Singh & Shahab Durazi.